The emergence of the hottest digital media does no

  • Detail

The emergence of digital media does not mean the end of paper media

the prediction of the pessimistic outlook of paper media has nothing new, so no one was too surprised when the news that the US weekly may cancel paper printing came out. After all, the US and world report has stepped out of this step two years ago, and most paper media have long begun to prepare for the transition to digitalization. But for a worker who lives in the paper media, hearing such news, the feeling of rabbit death and fox sorrow inevitably comes to his heart

compared with the time when the Internet entered public life, the total circulation of retail in the United States has decreased significantly, and hundreds of newspapers have been forced to stop printing. However, the readers of electronic editions of major newspapers are increasing day by day. The performance of China's media industry may lag a little, but the general trend has made the products more foggy. Philip Meyer, a famous American scholar and professor of North Carolina State University, even set the exact death date for the paper media in his book "vanishing paper media: saving in the information age": the traditional paper media will die out in 2044. To be exact, in October 2044, the last reader will check out and leave

no matter how accurate the Mayan prophecy of the media industry is, it has become a consensus that the fate of traditional paper media is about to change dramatically. What the paper media should do is either adapt or die. If we want to follow the trend, we may need to find some information that is not so pessimistic for traditional media in the turbulent digital wave. Similarly, under the dual threat of the Internet and the global economic crisis, the circulation of the Economist continues to grow. At present, each issue has exceeded 1.4 million copies. The after tax profit for the fiscal year 2009-2010 increased by 1% to 38million pounds, nearly 400million yuan. This paper media, which is about to turn 170, shows its tenacious survival ability, and can also provide some enlightenment to the paper media in panic

when the British magazine campaign, which specializes in observing the trends of the media industry, awarded the title of the world's best media of the year to the economist in 2006 (Google, which was in the limelight at that time, ranked second), the reason given was that in the year when digital media dominated, the experimental force that the economist fixture could withstand was a very important indicator of the fixture, Insightful current affairs commentaries and sharp market positioning can still bring huge benefits to traditional media. Helen Alexander, then president of the Economist Group, put it more simply: let's go back to the basic point of how we understand the world. After experiencing a series of dazzling technologies, people will always return to the most simple pursuit, that is, uremic toxins and many kinds of desire and impulse to understand the world. This is the original intention of human beings to create media. The success of the economist proves that even in the digital age, people are willing to pay for valuable content. Nielsen, a research firm, asked 27000 people in 52 countries whether they would consider paying for the content on. 71% of respondents said that the quality of paid content must be much higher than that of free content before they would pay. This is a survey from 2010. I am optimistic about the growth of this number. The second quarter financial report just released by the New York Times showed that the revenue from newspaper distribution exceeded the advertising revenue for the first time. All media people understand what it means for the media to get rid of the constraints of advertisers. The common ground of the economist and the New York Times is that even in the era of digital publishing, content producers can also gain more dignity and benefits, which is contrary to people's initial imagination and experience since the birth of the Internet. Media is just the carrier of content. As long as it can produce enough good content, traditional media can also get their own living space. Paul Levinson, an American media theorist, has a theory of compensatory media. He believes that people make rational choices in the process of media evolution: any subsequent media is a remedy, a remedy and compensation for a previously deficient function. Just like the successive emergence of letters, radio, television and Internet have made up for the shortcomings of the original communication methods to some extent, but they have not replaced the old ones. According to this theory, the emergence of digital media does not mean the end of paper media, but only the expansion and extension of paper media

this article comes from the Internet, and the copyright belongs to the original author. It is only 1471 for everyone to share and learn. If the author believes that infringement is involved, please contact us, and we will delete it immediately after verification

Copyright © 2011 JIN SHI