Overall design and shading design of the hottest a

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General design and shading design of anti-counterfeiting labels

anti counterfeiting labels usually exist in the form of self-adhesive labels, which have been widely used in various industries at present. As labels with independent or comprehensive functions, anti-counterfeiting labels have developed into an independent industry category, ranging from comprehensive anti-counterfeiting sticker type self-adhesive visa with high safety to waterproof warning and warranty labels with single function, all require certain anti-counterfeiting, anti stripping, safety management and other functions, and this series of technical characteristics of anti-counterfeiting labels have formed general rules and requirements for label design

overall design of anti-counterfeiting label

first of all, the design director of anti-counterfeiting label should solve the problem of vehicle materials from the positive design, conceive the anti-counterfeiting label samples with sketches, and then discuss with relevant experts from various aspects to elaborate their views, so as to obtain a mature and technically feasible production scheme, including safety design, layout design, material design, anti-counterfeiting design, text design Logo design, etc. As an anti-counterfeiting label, its basic design principle is the same as that of high security products such as banknotes

it is worth noting that the cost of anti-counterfeiting labels should meet the requirements of security and anti-counterfeiting level and printing standards. Therefore, customers can only confirm the wear rate of parts. When accepting labels, the anti-counterfeiting technology of labels should be the primary factor of acceptance. Anti counterfeiting technology is a dynamic, high-tech comprehensive technology category. Therefore, the anti-counterfeiting technology selected by the anti-counterfeiting label should be progressiveness and exclusive

1. Anti counterfeiting label design elements

in addition to the characteristics of general commodity labels, anti-counterfeiting labels must also contain many special elements:

① in a limited space, including the necessary text

② including various features designed to prevent forgery

③ use as many processes as possible in a narrow space

④ try to consider many problems faced by customers such as counterfeiting

⑤ try to reduce the production and management difficulties caused by customers' use of anti-counterfeiting labels, even the cost expenditure

2. Anti counterfeiting label function design

each label is an independent and completely designed work, which is not only a simple stack of some different technologies and design methods. It is jointly completed by the expert design working group of raw materials, anti-counterfeiting technology, printing process, ink, etc. Therefore, anti-counterfeiting labels should abide by certain design principles:

① choose a special design that can see obvious differences even if it is copied

② choose a production method that is difficult to forge and expensive to invest

③ make full use of the methods that consumers have mastered or are easy to learn to identify the authenticity to improve the anti-counterfeiting design

therefore, the following main functional designs are often used in the design of anti-counterfeiting labels to achieve the purpose of anti-counterfeiting

label shading design

① the anti-counterfeiting lines and patterns used in labels with anti-counterfeiting shading design have changes in length, position, density, thickness, color and so on, which are almost difficult to imitate

② it is convenient to distinguish. Genuine and fake products can be identified immediately by visual inspection or magnifying glass

③ prevent scanning and printing. All lines of the precision shading original are composed of solid lines, while the imitations scanned by the scanner for color separation and four-color printing form lines with high efficiency and low noise from dots, which can be seen at a glance

④ it is almost impossible to make patterns composed of complex lines by hand

⑤ highlight anti-counterfeit, beautiful and eye-catching. Due to the particularity of the design, consumers feel that the label on the package is different from others at the first sight, and have a sense of purchase security

a variety of anti-counterfeiting designs are integrated, and the manufacturer can effectively detect counterfeits. The change of anti-counterfeiting lines of precision shading can be regular or irregular. It is not only necessary to effectively prevent counterfeiting with a variety of anti-counterfeiting combination technologies, but also requires that the verification is easy. Moreover, in different areas, the change of lines has its own characteristics

anti uncovering function design

① use anti uncovering indentation Technology: through corresponding technical treatment, the label has mechanical characteristics in different directions, which is very easy to be damaged when uncovering

② use anti uncovering raw materials as the carrier of the label, such as fragile paper materials, uncovering and displaying raw materials, foam anti uncovering raw materials, etc. The selection of these materials should be analyzed and used according to the different subject matter

anti fleeing function design

if the customer has this requirement, the name of the distribution region, regional management code, anti-counterfeiting code, and even identification query may be printed on the label

anti scanning copy function design

① select special paper, such as watermark paper, fiber paper, paper with safety line, etc

② select special inks, such as light variable ink, pearlescent ink, photosensitive ink, water sensitive ink, thermal ink, infrared ink, UV ink, magnetic ink, etc

③ use special printing processes, such as gravure printing, embossing, holographic hot stamping, hot stamping, refractive processing, etc

④ use special designs, such as safe shading design, disturbing invisible graphic design, printmaking design and other high security designs

a perfect label design should also include the designer's supervision and timely modification of the actual printing effect to ensure the realization of the function of anti-counterfeiting labels, which is also one of the differences between anti-counterfeiting label design and ordinary label design

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